Today’s increasingly savvy readers demand compelling content. That’s why successful businesses are increasingly choosing to work with a copywriter or a copywriting agency.
In a world full of cheap copywriting and sloppy content, you need something different to succeed. Namely, outstanding content that makes you seem approachable AND generates sales.
If you’ve never worked with a copywriter before (and maybe even if you have…), you probably have some questions. Like:
- Why do I need to hire a copywriter?
- What does a copywriter do?
- How can I tell what good copywriting looks like?
I’ve written some answers for each of the above – just click through to see them – but here’s the short version:
When they’re in tune with that, they can make sure that it’s as good as it can possibly be.
A little more about me…
My experience includes:
- Technology, startups and software
- Business issues, including b2b, and professional services
- Health and fitness
- Sports (particularly American football and the NFL)
That sounds like a lot but I’m adept at modifying my style to appeal to vastly different audiences. I’ve worked on projects as diverse as web copywriting for a life coach to working with Microsoft on the launch of a new product, .
I specialise in web copywriting, guest/ghost blogging and email marketing for startups and business owners. However, I’ve also worked on print advertising, technical writing, web banners, split testing and UX/UI.
Some folks I’ve worked with in the past include:
Whether you’re looking for someone to make sure your brand’s tone of voice stands out, deliver training to your in-house team or just create some compelling content, I’m your man.