Today’s increasingly savvy readers demand compelling content, which is why successful businesses are increasingly choosing to hire a copywriter. Small business owners often try to write their own copy but get bogged down, wasting valuable time that could be better spent on their core business.
In a world full of cheap content and sloppy writing, I offer something different – outstanding content that lets your brand speak with a clear, powerful voice and makes you seem approachable while also generating sales.
Whether you’re looking for someone to work on your brand’s tone of voice, deliver copywriting training to your in-house team or just create some compelling content, I’m your man.
Some of the folks I’ve worked with in the past:
‘Can’t I just do my own copywriting?’
When I meet new people and we talk about what we do for a living, the same question always comes up -
‘Why do I need a copywriter?’
The short answer is that a copywriting professional sees websites through the eyes of potential customers, which small business owners can’t do. Here’s why:
The more time you spend on something, the more you lose the ability to see where you might be going wrong. This is why, when someone else comes to you with an incredible idea, people find themselves saying “why didn’t I think of that?!”
Everything from a routine typo to a cluttered homepage or an inconsistent tone of voice can disrupt your reader. As soon as they have to work to figure out what you’re saying, they either lose interest or you lose credibility in their eyes.
When that happens, you lose out on sales.
As a copywriter, it’s my job to make sure a couple of things happen:
- Look for ways to ensure that a business is maximising growth by testing and optimising content on home pages, in emails etc. (That’s the direct salesy bit.)
- Help business owners create and use a unique voice that makes them impossible to ignore. (That’s the fluffy branding bit.)
Lots of copywriters figure out what they think works early in their career and then continue to rework it ad infinitum. We both know that that’s not the way the internet works.
This is what Apple’s website looked like in 1998:
Think about what it looks like now. Things change, people change and copywriting changes. At least, it should. Brands like Innocent Smoothies and Apple have changed the way businesses speak to consumers. Copywriting and brand communications need to reflect that.
If you’ve ever doubted it, words are really important – you wouldn’t be reading this, or thinking about hiring a copywriter, if you didn’t believe that. Feel free to get in touch if you’d like to talk about enlisting my copywriting services or discuss an upcoming project.