As a freelance copywriter, I’m comfortable writing just about anything about…well, just about anything!
And that covers everything from fashion to customer retention. Not to mention gambling, conversion rate optimisation, fitness and lots of other things.
In terms of the copywriting services I offer, you can work with me on things like the following:
Website Content
That might mean minor tweaks for SEO purposes and keyword research. It might mean a complete website rewrite. I’ve previously written hundreds of pages of content (fortunately, not in one sitting…) for an assortment of companies, big and small.
Blog Posts
Late getting a post onto your company blog…again? If you’re lacking in time, or inspiration for that matter, you can outsource your blogging to me. I already contribute regular posts to blogs for a couple of different companies.
Email Marketing
Want to send out an email blast to a cold list? Or nurture your existing customers with warm and fuzzy newsletters? Whatever your goal, let’s talk about content and subject lines before you do anything else.
Social Copywriting Services
As well as managing communities on an ad-hoc/ongoing basis, I’ve also worked on tightly defined campaigns (with spreadsheets and everything) for brands like IHG.
And The Telegraph said I had one of the funniest tweets of 2014:
Took me far too long to figure out what’s wrong with this newspaper ad… pic.twitter.com/meTcsiZlkz
— Art A. (Copywriter) (@ArtCopywriter) April 9, 2014
So there’s that.
Press Releases
No, they’re not dead. Not yet, anyway. A bright, well-researched press release is still the best way to get coverage.
I used to work firsthand with an award-winning PR company who taught me everything they know. (I taught them a few things too.)
SEO Copywriting
An SEO copywriter walks into a bar, grill, bartender, beer, liquor…
Yes, there’s a very technical aspect – titles, meta tags, all that jazz – to SEO copywriting, but there’s much more to writing SEO compliant copy than just stuffing words onto a page.
Let’s work on getting you ranked higher on Google without making your copy boring, dull, repetitive, tedious to read.
Tone of Voice/Brand Guidelines
Tone of voice is particularly important in two different scenarios:
1. You’re working on a very new brand/product that doesn’t have an identity yet
2. You’ll be working with multiple writers/designers/developers
Here’s an example of some brand guidelines I recently whipped up for a SaaS company in advance of their launch.
Copywriting Training
If you want to bring copywriting services in-house I can work with you to train members of your team on some copywriting basics.
Taking my food off my own table, I know, but there’s something very rewarding about teaching someone to fish instead of just feeding them for a day.
At a glance, the above look like very different disciplines but I’ve worked professionally in this space for many years in a wide range of different capacities.
Full-time. Part-time. Contract. Consulting. I’ve applied my copywriting services in many different ways, and I believe that I’m all the better for it.
Just think of me like a copywriting Swiss Army knife.
Looking for some previous examples of work? Head here instead.