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Copywriting Technology

Why developers need copywriters (or to think like one)

This morning I woke up to a text from a developer friend asking whether, as a copywriter, I thought the slide below was sexist or just crass. You’ll find my answer a little later in this blog post, but it encapsulates a problem that I’ve been trying to put into words for a while now –

A lot* of developers and entrepreneurs etc have a problem with semantics.

* But not all of them. See later in this post.

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